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Fiesta San Antonio is an annual spring festival held in San Antonio, Texas, with origins dating to the late 19th century. The festival began as a single even to honor the memory of the battles go the Alamo.Fiesta is the city's biggest festival, and the city's signature event, with an economic impact of $284 million for the Alamo City. More than three million people take part in Fiesta. They can choose from more than 100 events that take place all over the city and beyondToday more than 100 local nonprofit groups, members of the Fiesta San Antonio Commission, stage more than 100 events over 11 days with the help of some 75,000 volunteers. Fiesta events include three major parades, two along Broadway and past the Alamo, and one on the San Antonio River Walk, where the floats actually "float." San Antonians and visitors can watch kings and queens being crowned, King Antonio, el Rey Feo or the Queen of The Order of the Alamo. They can attend receptions, parties, concerts and conferences. Pins and medals in every color of the rainbow have become an established Fiesta tradition. Residents and visitors can get the souvenirs from various dignitaries or members of Fiesta royalty.